Inspired by the brother and sister duo who created Dash & Dot, I’ve created two mascots to represent the brand: diver Dash and dancer Dot. Each wears a doughnut but Dash’s represents an inflatable swim ring and Dot’s represents a tutu. Dash’s sprinkles are dashes and Dot’s are dots. They have their arms raised in a gymnast’s salute to show completion of their routine and gratitude to their audience. 

The vintage-inspired colour scheme includes muted versions of lemon yellow, strawberry pink, vanilla beige and chocolate brown that feel reminiscent of the 90s.

On the dozen box, the tagline “It’s a perfect 12!” is a reference to athletes in both sports traditionally striving for a “perfect 10”. Here, the “perfect 12” refers to the twelve doughnuts in the dozen box. The sides are lined with sprinkles made up of yellow dashes for Dash and pink dots for Dot.